"Sanella ist Backen - Backen ist Liebe" - "Sanella is Baking - Baking is Love"

Another nice example for abusive use of meaning is the advertising campaign of the German margarine company "Sanella": "Baking is Love - Sanella is Baking" (www.sanella.de), very interesting because it uses the structure of a classical syllogism in philosophy (the conclusio would be that Sanella is Love, though, obviously, the premises are wrong; or, as Stalin eqauls Peace, Stalin equals everything that is Peace).